How To Market Your Urban Ideas

6 methods for the next time you’re in that economic planning meeting

Photo by Headway on Unsplash

Planning happens in a series of meetings. How you approach these meetings can make or break your idea.

You didn’t think you’re in sales and marketing. But you are.

You say all the smart things you can think of. A common strategy. It might work. It might not.

The problem is you’re not competing to be the smartest person in the room. You’re competing for attention. When the meeting is over will anyone remember?

To Sell Is Human

Six ways

Daniel Pink, author of, “To Sell Is Human” lays out his six ways to build a memorable pitch:

1. The one-word pitch. Describe your idea in one word.
2. The question pitch. Frame your idea with a question.
3. The rhyming pitch. Describe your idea with a rhyme.
4. The subject line pitch. If you were to write an email about your idea what would the subject line be?
5. The Twitter pitch. Describe your idea in 280 characters or less.
6. The Pixar pitch. This is the longest form. Tell a story using the Pixar framework. Once upon a time____. Every…