Saying no to Maida (all-purpose flour)

Living in India made it easier

The innocent question I could not answer

The North-Eastern part of India is very different from the rest of the country. Not…

Why I can never catch up with Abhay.

He happens to be my customer.

The Goddess of Wealth is having it easy!

I've recently made a new friend who has spent over 20 years in various banking and…

Behavior-led Design & my first handwritten presentation

I recently created a hand-written presentation on the Basics of Behavior-led Design that I’d like to share.

What I learnt from deep diving into women’s shopping behavior

Here are my notes from a wide set of conversations with fashion-conscious women about their shopping behavior:

1. Vision

What do toddlers and startup founders have in common?

One morning I was walking around in my balcony when suddenly my toddler screamed, “Mumma, you just stepped on my cake! I am a chef, and I am making this beautiful cake with cherries which I had kept right there.”

Why is the ALS Ice Bucket Challenge so popular?

Thousands of promotional campaigns are released everyday. In fact, many are well-known social causes yet people fail to act on the message. Then why did the ALS Ice Bucket Challenge succeed where others failed?

Dear Media, please give women a break!

A Mbukushu mother and child cross Botswana’s Okavango River, whose seasonal floods bring…