[This article is written by my father Jugal Gupta. I thought his creation will be very relevant to Medium’s audience.]
Here are my notes from a wide set of conversations with fashion-conscious women about their shopping behavior:
1. Vision
I see a pattern in the evolution of Consumer Web (B2C) in India.
When an experience ceases to be a novelty offline, it begins to thrive online.Often, this offline experience has become mundane, unreliable, or just expensive for…
Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses.
1. An online aggregator for offline designers across India, selling unique accessories for…
I’m curious if anyone has simultaneously experimented with both forms of coupons i.e. sent a paper coupon to a random set of customers, and sent an e-coupon of the same value to another random set of customers. Which set had a higher conversion…