LinkedIn

Why the ‘Problem’ and ‘Solution’ based format is broken?

For decades every presentation be it a startup pitch, a corporate project or a government plan started out with the sacred ‘Problem’ slide, followed by the equally respected ‘Solution’ slide. I’m voting we modify this format, even…

Innovation Abuse — the new corporate evil to watch out for.

The word “innovation” is blatantly abused by companies, especially by veterans in the Tech industry who struggle to keep up with smarter competition from startups. For a moment, consider all the ideas that get approved, the…

My baby needs an invisible car seat. Oh wait, it can be done!

Car seats work only when the baby stays inside them. I’m convinced that toddlers in India cannot be expected to stay inside car seats. Here’s why -

Valuable hires for making your company future-ready.

As the world becomes increasing data driven and consumers become increasingly distracted and cognitively unavailable, there is going to be a massive need for smart people who can build products that allow for such conditions.

Facing the truth of E-commerce. The business of selling pixels.

Over the last few weeks, I’ve had in-depth conversations with three different e-commerce businesses.

1. An online aggregator for offline designers across India, selling unique accessories for…

The End of “Do Not Touch”.

Remember the old days when retail spaces had “DO NOT TOUCH” posters that instructed customers to stay away from products and display pieces. Those days are probably over. Even the small-store owner in the heart of India admits that he can no longer bully customers and worry about…

Why I cringe when I hear the title “Product Manager”

The word “manage” makes me uncomfortable; less in the context of People, and more in the context of Products, especially Web products that are rapidly owned or discarded by users.

The secret of marketing ‘happiness’

Of late there’s a lot of “happiness” around us. Whether in India or any other country, from Domino’s Pizza (Khushiyon ki Home Delivery) to Max New York Life Insurance (Khushiyon Ki Planning), or Coke with its global ‘Open Happiness’ campaign. Almost in every category…