Dear potential API partner

Leedham Te Kani
Pay attention
Published in
2 min readSep 25, 2015

Dear potential API partner,

My name is Leedham Te Kani and I am the co-founder of a tech-startup called Belua. I’d like to talk to you about adding a new way to monetise your product and service.

Belua is a search engine driven by popularity and attention. We are creating a platform where users can invest in trends, technology and ideas, simply by using our search engine and other products.

We would like to work with you to create an additional source of revenue for your company, monetising the positive regard your users have for your name when they recommend your site and service.

We can add functionality that makes it easier for your apps to be rated on our search engine, we can value the positive buzz for your service and we can help your users to monetise their content as well.

We do this by placing a value on the attention users place in search results with our engine and other products. We offer this currency of attention to marketers who may buy attention from our users in return for fiat currency. This means that our users are rewarded for the honest opinion of our search results and the ratings they give to our other products, such as apps and API partnerships.

One example is a crowdfunding site we are partnered with that focuses on raising attention for cultural events in London. With our functionality each event can gain funds from users who support their ideas, even if they do not donate money directly to the event. We have found that many users would like to show support even if they cannot donate, and we can turn that show of support into additional funding and better search results.

Here is a link to our pitch deck:

https://speakerdeck.com/zboralski/belua-pitch-deck

So, if you would like to talk more, please feel free to contact me for further information and I will be happy to answer your questions further.

Leedham Te Kani

Co-founder of Belua

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