A Guide to Airbnb Naming
Maximize Airbnb bookings by re-naming the listing.
While browsing through tons of listings on Airbnb there are a few main points that really shine with potential guests. Obviously the photo and nightly price are main deciding factors for whether or not a guest clicks through, just as much care needs to go into the process of Airbnb naming. The headline that crowns our listing must be creative and inviting as it can make our break our booking rate.
Wondering where to start with the Airbnb listing name? Take a look at the Airbnb on the whole, what is the shining attribute of the vacation rental? Is there something special about our listing as compared to the others in the area? Are there any local hotspots nearby? Asking ourselves all of these questions can help us locate the perfect buzzwords to construct our Airbnb name out of. Once we’ve pinpointed some buzzwords based off our of local hotspots or special aspect of our listing we can begin crafting the best name to help turn potential guests into bookings.
Search optimization is also important for those looking to maximize Airbnb bookings by changing our listing name. For this phase of the naming process we need to think like a guest. What type of guest does our listing best serve? What does this guest type into the Airbnb search bar when looking for a vacation rental? There are usually keywords that help people locate the right listing for them, sprinkle a keyword in when Airbnb naming to be sure and maximize Airbnb bookings.
While this all sounds complicated remember that the most important thing to do is have fun with it. Our name reflects our listing, so make most of all that guests feel welcome when searching through layers and layers of Airbnb listings.
