8 Steps Merchants are taking right now to get through the Xmas season
With 2018 already projected to reach record-breaking heights, merchants need to invest the time and energy to make this the most successful holiday season for their business.
In this post, we will look at 8 ways merchants can offer a seamless experience for their customers and end 2018 on a high and make this holiday season a true joy.
- Dive into the Data
The best way to make the 2018 holiday season a success is to review last year’s data. Looking back at last year’s holiday season experiences will enable merchants to set clear sales benchmarks. Retaining customers beyond the high season will allow merchants to transform short-term holiday profits into repeat consumers that can spread the joy throughout the year.
- Alternative Payments Methods
Online shoppers abandon their shopping carts 70% of the time. Sadly, in many cases, merchants are not even aware of the reasons behind it. One of the key contributors to cart abandonment these days is the lack of Alternative Payment Methods (APMs) to traditional credit card payments. Today, offering APMs is critical, especially for the European and Asian markets.
- Fraud Protection Tools
As holiday e-commerce shopping continues to grow exponentially, so does fraud. According to many reports, including several of the world’s leading global retail brands, a 15% increase in fraud attempts is expected to occur during the 2018 holiday shopping season. Online merchants need to be prepared for fraud activity during the peak online shopping days. There are a variety of effective products that offer high quality anti-fraud protection services for merchants.
- User Friendly Payment Page
For any online merchant, the checkout page is one of the most essential components of the customer experience. If consumers aren’t experiencing a seamless process at the payment page, e-commerce businesses take the risk of user abandonment. It’s time for merchants to ensure that their payment page is optimized to offer a seamless, mobile customer experience. Payrexx offers the optimal solution for this.
- 24/7 Customer Service
Another great way to boost sales during the holiday season is to increase customer service during these peak months. Customer care has come to the forefront, merchants should make sure that customers can easily contact them for any questions or concerns. Live chat options or bots that can offer answers to frequently asked questions could provide positive customer experiences during the holiday rush.
- Uptime a Must
One of the most important ways merchants should prepare for the busiest season of the e-commerce industry, is to make sure their payment providers are prepared for the increase in traffic. During the holidays, or any time of year, merchants need to make sure they are working with payment providers that implement robust payment systems ensuring constant transactional uptime.
- Go Global
As e-commerce continues to be more competitive every day, it is becoming essential for online merchants to broaden their reach internationally, especially during the holiday season. As consumers demand direct access to global brands and companies, merchants are presented with a unique opportunity to engage with new audiences.
- Think Personal
To further bolster holiday success, many merchants are integrating personalization and segmentation tactics to strengthen consumer loyalty. On average, customers respond 2.5 times higher to personalized emails.
By focusing on these 8 holiday steps, merchants eager to increase revenue and customer satisfaction can easily turn the holiday season into the most wonderful time of the year!