Millennials love buying Paytm Gold

The younger generation started transacting on mobile faster, and the trend continues with our recently launched Paytm Gold. Most millennials are familiar with technology and are looking to make smart investments.

Since we’ve launched Paytm Gold on our platform, we have seen an incremental trend of young Indians committing small amounts of their incomes to Paytm Gold regularly.

Today we are witnessing 100% month-on-month growth in sales volume, number of users and number of transactions.

Many have opted for Paytm Gold as they can buy and store 24K 999.9 pure gold for as little as Re 1. The convenience of the process combined with the trust associated with our brand has led thousands of young Indians to create a healthy habit to save in gold with the vision for long-term wealth creation.

Given that millennials are expected to form over a majority of India’s workforce in the five years, we expect this segment to be a major contributor to our growth.