Savings are now simpler — Introducing Gold Savings Plan & Gold Gifting

No lock-in period; No minimum amount; Free insured locker and instant redemption

Paytm
Paytm Blog
2 min readMar 15, 2018

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We launched Paytm Gold in April 2017, and have been successful is drawing consumers to save Gold digitally in a cost-effective manner. More than 60% of all Gold purchases on our platform are from tier II & III cities with millennials constituting the majority. People buy Paytm Gold worth up to Rs. 500 at regular intervals — meaning they want to save in Gold for the long-term.

We are excited to launch two truly differentiated wealth management products that will make that dream come true — Gold Gifting, where customers can send 24K 999.9 Purity Gold to each other instantly and Gold Savings Plan — a trusted & affordable means to save pure Gold regularly for long-term wealth creation. This year, we would focus on introducing these offerings, helping customer bring a certain discipline to their savings habits and helping them achieve their financial goals.

Our Gold Savings Plan would help customers conveniently & regularly save in gold as per their budget & requirement by entering the duration, frequency and amount of gold they want to save. They can easily keep track of all transactions done using their Gold Passbook with the added convenience of no lock-in period. Customer’s Gold will be stored in MMTC PAMP’s secure & 100% insured lockers for free and they can get delivery of this Gold at anytime. This would eliminate additional fees associated with offline Gold purchase like making & locker charges, while offering customers access to trusted and affordable gold savings for the long-term.

We have also launched an inaugural offer , where 50 lucky users will get extra gold worth 50% of their first instalment amount. All remaining users will get assured extra gold ranging from Re 1 to Rs 2,000. This offer is valid till 19th Feb’18.

So what are you waiting for? Start you savings today with Paytm Gold Savings Plan!

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