Paytm Mall will empower local shops by digitizing their catalogues and offering QR Codes

You can buy from your trusted local shopkeeper on Paytm Mall

Paytm
Paytm Blog
3 min readJun 13, 2017

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Most of the commerce in our country happens offline, within a trusted retailer network. At Paytm Mall, our goal is to empower these sellers and help them become a part of the mainstream e-commerce ecosystem.

We are working with local shopkeepers to bring their catalogue online and providing them with Paytm Mall QR Codes, for consumers to scan and browse their products to place an order. This will create a smoother discovery and buying experience and empower local shops to get additional revenues from new customers, who will now be able to buy their products online on our platform.

Our O2O (Offline-to-Online) platform will contribute towards the growth for every stakeholder in the retail ecosystem including shopkeepers and brands. It will boost the business of local shops by bringing new customers who will be able to discover them on Paytm Mall and conveniently place an order. Shopkeepers will also get access to analytics for better targeting of existing customers while brands can boost offline sales while ensuring their products are also available online.

You can soon buy products from your local shopkeepers and get same-day or next-day delivery. You will also be able to pick your order from the store directly as well.

Here’s a simple illustration to explain how this works:

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FAQs:

  1. which are the products I can discover by scanning the Paytm Mall QR code in my local store?

The shopkeeper’s entire catalogue will be available to you after you scan the Paytm Mall QR Code placed at the counter.

2. We are a brand. Can we partner with Paytm Mall for promotions using the Paytm Mall QR Co?

Absolutely. We are in advanced talks with with several other brands to implement this model at scale.

3. I am a local shopkeeper. What is the criteria for selecting physical stores/shops for brand tie-ups?

Consumer trust is of foremost importance to us. We assess a store’s reputation in the neighbourhood and include the brand’s feedback as well.

4. I own a kirana store, but I don’t employ any home delivery personnel. Can Paytm help me to service such orders?

Absolutely! We have a vast logistics partner network that guarantees same-day and next day deliveries.

5. Can I pay Cash On Delivery (COD) if I place an order from a local store on Paytm Mall? Is there any minimum order size for such orders?

There is no pre-set minimum order size for orders delivered from local stores and you are free to pay Cash on Delivery (COD).

6. I want to place an inter-city order on Paytm Mall. Can I do it using the same model as my local store?

Our Offline-to-Online model is focused on local shipments. Inter-city orders will continue to work as earlier.

7. Can Paytm help me in case of dispute/non-fulfilment of orders from local stores?

We have an arbitration process to solve disputes between shopkeepers and customers which will be extended to all offline merchant partners enlisting on Paytm Mall.

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