How about a game? First, take all your possible funds out of the wallet. Probably it will be a bank card, a couple of banknotes and maybe a fistful of dollars. What do you see? Most people would say, “My money” without a second thought and be absolutely right. However, let’s dig a little deeper. The Coin, the banknote, and the card can only be considered technology in the field of exchange, transfer or storage of valuables. Each single one of them hasn’t poofed into existence out of anywhere but was created because of the evolution of money. Today, we are being unwitting spectators of its new wave — the emergence of cryptocurrencies.
Economic theorists still haven’t figured out the answer to seemingly simple questions: why crypto has acquired such a resonant level? Why has it become so popular in such a short time? What is hidden beneath it all? Although they recognize the fact, that digital assets will strengthen their positions and will be used everywhere in just a few years. Moreover, they could even become the most common payment technology. We know it for sure because otherwise, we wouldn’t even plan on creating Paytomat.
In this article let us tell you how and why crypto is taking over the world.
The latest trends show that the world is moving towards a cashless society. Yes, cash is still king, but fintech companies are constantly evolving and coming up with ever more ways of digitizing their customers. Even if cash is not eliminated in 10+ years, people are already choosing between government based centralized currencies and decentralized cryptocurrencies. We won’t repeat the obvious advantages of crypto once again. Crypto simply has a unique value proposition to users. For example, its scaling solutions are very close to the first stage of release: Lightning Network for Bitcoin, Plasma for Ethereum, Evolution for Dash, etc. It means that in a year or two the world will see a real working product capable of overtaking traditional payment systems in speed. Not only in theory but in practice as well.
Interest in the new technology from banks, software and payment companies must also be taken into account. JP Morgan bought Poloniex. Mastercard, Telegram, Paypal, and Google are opening their units to study the blockchain. Even Audi is exploring the use of decentralized solutions in a distributional network.
Crypto-anarchists will be especially pleased to read the following point.
It is believed that massive negative market corrections typically happen every 8–10 years and the last financial crisis occurred in 2008. The next collapse may be caused by the immense amount of debt that the US has amassed over the years. In this situation, decentralized assets that are not dependent on the whims or plans of closed communities could become the salvation to the average people.
And last but not least: the year 2017 showed that more and more official authorities give green light to cryptos. Yes, they try to impose game rules that are understandable to them, but important players have already established the right direction for progress. Step by step Japan, Germany, Switzerland, and US are more often legalizing, than not, the use of a new kind of money.
Of course, no one will tell you the exact answer to this question, but our most accurate theory can be drafted as follows:
Incentivizing. People need to understand that the new trend is not only convenient but can also bring additional profit. At with Paypal, they started by giving money away for referring friends — we go further and are developing a holistic loyalty program system that promotes referral to both clients and merchants. You can find more information about it here.
Convenience. People need ease of use, scalable solutions that can compete with existing financial services. Even a wallet that has a very intuitive interface, similar to existing payment apps, can significantly contribute to the success of cryptocurrencies.
Networking. Collaboration with communities of different crypto-projects and founders of different coins can greatly increase cryptocurrencies’ acceptance in the broader society. Because of this, Paytomat is creating a unified system, which would be convenient for both Bitcoin followers and Dash or Ether adherents.
Demand. According to the basic market principle, demand generates supply. All crypto advantages are aimed precisely at helping “new money” to achieve the demand from clients. Using new payment methods, merchants receive new tools for more client return, more sales, and fewer fees. Customers benefit from mobile payments without borders, no need for a bank account, ease of use, etc.
Partnership. The existing POS networks are an existing market open to crypto-payments. All you need is to propose a solution that integrates them into business instead of dictating its own rules. Paytomat is working on a solution like that one. Brands, services, retailers, and others are millions — if not billions — of customers potentially willing to pay in cryptocurrencies.
Trust in the crypto the customer is using determined their willingness to use this payment method. This trust will emerge after the successful completion of a substantial number of transactions with a stable and reliable outcome.
At the beginning of this piece, we invited you to play a little game. We believe that by 2025, its rules will definitely change. Phones and/or ledgers with assessed PTX tokens will find their place among common types of money, such as banknotes, coins, and cards. You will receive them as a loyalty reward for buying old-school Yeezy boosts with your favorite crypto.