How To Use WhatsApp Business App To Sell Products?
This article was originally published on PayUmoney blog.
WhatsApp Business app is here! The app is a selling hub for all marketers, salespersons, established or aspiring businesses. Why do we call it a hub to sell products? If the app has an attractive base of 1.3 billion global users and 53% people shop on direct messages (DM), then it is bound to be a hub of all things saleable! In our previous blog we spoke about all the benefits and limitations of WhatsApp Business app (in detail). This is blog post we will emphasize on how to use WhatsApp business and sell your products to your entire customer base.
How To Use WhatsApp Business App?
In the past few months did you receive:
- Messages showing brand names instead of an unknown number. E.g.: God electronics instead of +91- 9898989898
- Noticed a verified mark against the brand name?
Wondering how did these businesses get to give such professional touch on WhatsApp? Then the answer is Beta Test. Before launching the business app for Android smartphone users, WhatsApp ran a beta test with select businesses in India. To send professional messages to your customers you have to:
Step 1: Install WhatsApp Business App
WhatsApp for business is free to install app available only to Android smartphone users for now.
Step 2: Enter Required details
Mobile number registration & Business name screens
Mobile Number: As this is the first attempt by WhatsApp to monetize the app, they allow businesses to register with landline numbers as well.
Business Name: this is the name that flashes on your customer’s WhatsApp chat.
Note: For account verification, WhatsApp has drafted a few parameters, brand popularity is one of them. For account confirmation, your WhatsApp number has to match your business number.
Step 3: Personalize Your Profile
Business details & Setting personalized messages screens
Business Details: Build customer trust by adding a genuine appeal to your WhatsApp business profile. Provide a business description, category, working hours, website and more for better sales!
Personalized Messages: Make your customers feel that you are not far away from them. Select custom messages to personalize these messages to let your customers know that you’re “open” or “closed” for the day.
Step 4: Get. Set. Send.
Image courtesy: WhatsApp
Now that your WhatsApp business account is created in less than 5 mins, it’s time to say “Hey there!”. Start sending product or service updates to your customers, create groups of like-minded people to share your products with. If your customers find your marketing tactics annoying, they have all the liberties to block you.
Step 5: WhatsApp Business Satistics
Every business needs to know the results of their sales or marketing efforts. You should know it too! Get to know messages sent, delivered to your customers and read by them.
Ways To Use WhatsApp Business For Selling
Click on the link to know the best practices about how to use WhatsApp business app to sell products in the detail.
