Video Content Marketing: Top Trends Of 2018

This is a re-post of an original blog of PayUmoney blog.

More than 500 million hours of videos are watched on YouTube each day! Today every business wants to create a benchmark and be different than it’s counterparts. We do witness the curve of change rising higher when it comes to flourishing marketing trends and techniques where, video content marketing takes the driver’s seat rather! Before we venture out to explore this rising trend — video content marketing, breathe and give a thought to this : If a photo is worth a thousand words, how much more valuable is a video?

Snapchat, Instagram or Facebook, videos rank on the top when it comes to best engagements. Be it establishing a brand, building customer rapport or promoting services or products video content marketing is used for almost everything. After all, there is a reason behind why 87% of online marketers use video content marketing! Recently, the “LIVE” feature, which initially started off with Facebook, and then on Instagram and Twitter is an instant trick to gain traction to your business. Let’s explore some more highly successful and conversion friendly video content marketing trends here.

What Is Video Content Marketing?

Despite the term being self-explanatory, it suggests, one of the most attractive and effective way to share your content: in a video format, where the basic content is supported with visuals and audio. The way it had evolved in the past decade is surprising and that’s the reason behind the buzz about how video marketing can accelerate your brand’s presence 10x!

A recent report released by one of the leading marketing websites mentioned:

• 81% of businesses use video as a marketing tool
• Also, video content is more memorable when compared to text and images

Benefits Of Video Content Marketing

Certain interesting findings about video content and its benefits in our lives point to the certain astonishing facts such as:

• More than half of the people agree that if both text and video are available on the same topic, they are more likely to choose a video.
• It is a human tendency to capture things well when it gets an audio and visual of any thing.
• 1/3 of people’s online activity is spent watching videos.

Thus, creating useful and impactful videos makes a lot of sense if you are aiming to grow your business. While you design your videos with the help of certain creation tools mentioned later in the blog, here are a few things we want you to keep a check on:

1. Have your content in place to avoid last minute rush and stress
2. List down all the topics you want to cover in your video. Here having a storyboard will help you immensely
3. Select the most viewed and popular platforms you want to host it on
4. Measure the video performance which includes: views, shares, comments, video view duration, etc.

Some Of The Most Effective Video Content Types Include:

Top Platforms To Create Video Content

Some easy, quick and amazing video platforms that allows you to create videos are:

• Animoto: It is a cloud-based video creation platform which enables you to upload photos, videos, clips and audios within minutes!
• PowToon: It simply makes animation a layman’s job! It is an animated video creation tool to promote your business aggressively on social media channels directly.
• iMovies: One of the add-on that Macintosh users gets is iMovies! Create videos just like a pro with iMovies. You can support your videos with animations, music and voiceovers.
• Moovly: For all those who want drag, drop and animate feature while creating a video, this one is for you! Use hundreds of interesting templates and create clusters of video, in short duration.

Best Practices For Video Content Marketing

• Let people connect and understand
• Keep it short and crisp
• Remember humor is the best medicine
• Maintain consistency
• Optimize your video
• Take them to the right place by giving an effective Call To Action (CTA)

Now that you know the right ways and platforms to create your videos, all you need to do is read our recent blog on step to step guide to perfect content distribution strategy. Grow your business with the right marketing strategies and stay tuned with PayUmoney blog.

With all your marketing efforts for your business in place, it’s a good idea to have an all — in- one payment solution in place as well. Sign-Up on PayUmoney now to enjoy the best payment gateway experience and grow your business effortlessly!