Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears

What do you do if your company is being described as “stodgy” by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer clients? That’s what Windermere Real Estate was facing.

With a nearly 50 year legacy and flashy brands like Zillow and Redfin invading their space, Windermere needed to step up their game.

Easier said than done when your budget is limited, and you’re up against VC-backed and publicly traded companies with plenty of money to spend…