PB&Spotify Brand Playlists: Sweet Music to Millennial-Seeking EarsWhat do you do if your company is being described as “stodgy” by Millennials? How do you attract a younger audience without alienating your…Dec 2, 2021Dec 2, 2021
PB&The Holidays Feel Different This Year. And That’s a Good Thing.On a mission to embrace the holiday spirit, some of our behaviors may look different. That’s an opportunity for brands and consumers alike.Dec 2, 2021Dec 2, 2021
PB&Empathy Defines Great Leaders and Leading BrandsEmpathy often is an essential superpower of winning leaders, but it also fuels winning brands. It’s no secret that developing strong…Oct 14, 2021Oct 14, 2021
PB&Approaching planning like a GPS“Pivot” is a word that epitomizes the past 18-plus months. We pivoted from the office to WFH, from promoting tourism to, well, not, and…Sep 22, 2021Sep 22, 2021
PB&The New Charge For Digital: Conversation Not Just ConversionFor marketers, the glamour of digital has often been its ability to drive conversion, generate leads, and simply get people to shop — with…Sep 15, 2021Sep 15, 2021
PB&Go big by thinking smallThere’s often an assumption that great ideas — ideas that carry big impact — require big planning, big teams, and big investments. Even…Aug 23, 2021Aug 23, 2021
PB&More Than Ever, We All Need The Olympics This YearBoth individually and collectively, in less than 24 months, we’ve experienced the wide-ranging impacts of COVID — from physical and mental…Jul 26, 2021Jul 26, 2021
PB&Micro-Influencers: The New Word of Mouth MarketingIt’s hard not to roll your eyes at the word “influencer” today. We hear nightmare stories about entitled influencers expecting free…Jul 13, 2021Jul 13, 2021
PB&Brand Marketers: There’s a Bright and Bold Future for Animation.5 trends that will drive video forwardJun 30, 2021Jun 30, 2021