SXSW Highlight: Beauty 2.0 Keynote

The role of innovation in today’s beauty industry

The SXSW 2016 Hardware House, sponsored by PCH, was host to a wide array of fascinating talks.

One highlight was the keynote featuring PCH Lime Lab co-founder Andre Yousef and L’Oréal Technology Incubator Global VP Guive Balooch, moderated by WWD’s Fashion & Technology Reporter Maghan McDowell.

Watch the video here for a sneak peak into Beauty 2.0 and a discussion of the customizable, on-demand future of beauty products, how they’re enabling it, and the challenges involved along the way.