Google Throws $2.1 Billion at Its Wearables Problem

PCMag
PCMag
Nov 4 · 4 min read

Google’s purchase of Fitbit gives it a momentarily stronger position in wearables, but it doesn’t solve the company’s core crisis of whether it needs to be a first-party hardware provider or a neutral platform creator.

By Sascha Segan

Google just bought Fitbit for $2.1 billion, underscoring its total failure in the wearables market. This may shore up…

Keep the story going. Sign up for an extra free read.

PCMag

Written by

PCMag

PC Magazine

PC Magazine: redefining technology news and reviews since 1982.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade