Instagram Celebrates 10 Years With New Anti-Bullying Features, App Icons
The social network is also launching IGTV Shopping and a private Stories Map.
Happy birthday, Instagram! To celebrate its 10th anniversary, the social network is launching a handful of new features, including anti-bullying measures, IGTV Shopping, a private Stories Map, and more.
Users are invited to join the party wearing their favorite app icon: Navigate to Settings, pull down from the top of the screen until confetti flies, and choose from a range of colors (blue/purple, red/orange, green/blue, rainbow, gold, monochrome) and classic iterations of the platform’s avatar. It’s unclear whether these unique icons are available only during Instagram’s birthday month or whether they’ll stick around as part of the new home-screen customization trend.
“I’m proud of where we are today, but I’m thinking a lot about where we’re going. Right now, we’re witnessing enormous shifts in how people create and enjoy culture,” Adam Mosseri, head of Instagram, wrote in a blog announcement. “To keep pace with what’s next, we have to adapt, too. … Over the coming months, you’ll see some major changes from us, like tabs for Reels and shopping, and some big improvements to messaging.”
Instagram this week began testing a function that automatically hides comments similar to those previously reported. “We know from research that, while people don’t want to be exposed to negative comments, they want more transparency into the types of comments that are hidden,” according to a Tuesday blog post. Tap “View Hidden Comments” to see what you’re missing. The site is also expanding its comment warning system to crack down on folks who repeatedly attempt to post potentially offensive comments.
The social network now lets businesses and creators tag products in IGTV content, allowing viewers to buy or save items directly from long-form videos. The same functionality will eventually make Reels shoppable, too.
“Digital creators and brands help bring emerging culture to Instagram, and people come to Instagram to get inspired by them,” COO Justin Osofsky said in a statement published by TechCrunch. “By bringing shopping to IGTV and Reels, we’re making it easy to shop directly from videos. And in turn, helping sellers share their story, reach customers, and make a living.”
Take a walk down memory lane with Instagram’s “Stories Map,” which, according to TechCrunch, features a private map and calendar of ephemeral posts you’ve shared over the last three years. “Through all these changes, our community will remain the heart of Instagram,” Mosseri promised. “And we’ll stay focused on keeping people safe and building new features that fight bullying, improve equity, address fairness, and help people feel supported.”
Originally published at https://www.pcmag.com.