LG Is Bringing Its Rollable OLED TV to the U.S. With a $100,000 Price Tag
The proof-of-concept TV will finally be available outside South Korea.
The LG Signature OLED R is finally making its way to the U.S. with a new price of $100,000.
The Verge reported that LG will start to accept pre-orders for the device, which features a rollable display that can disappear into its housing unit, sometime in August.
LG first showed off its rollable display technology at CES 2014 with an 18-inch prototype; it later created a 65-inch proof-of-concept TV that was showcased at CES 2018 and CES 2019.
The company then officially released the Signature OLED R in South Korea for $87,000 in October 2020. It’s not clear why the U.S. version will cost an additional $13,000.
LG’s online store claims the Signature OLED R will support Dolby Vision, HDR10, and HLG; boast a sub-1ms response time, 120Hz refresh rate, and AMD FreeSync Premium support; and offer one Ethernet, four HDMI 2.1, and three USB 2.0 ports as well as Bluetooth 5.0 and Wi-Fi.
The Signature OLED R will also run webOS with built-in apps from LG’s content partners (Netflix, Hulu, and Disney+, among others) as well as support for Alexa and Google Assistant.
Those features probably won’t be enough for many people to justify spending $100,000, of course, but at least the LG Signature OLED R has more going for it than a rollable display.
LG hasn’t revealed a shipping date for the Signature OLED R, but those interested in snagging a unit for themselves can contact a sales representative via the LG Signature website.
Originally published at https://www.pcmag.com.
