The New iPad Lacks Imagination

The seventh-generation $329 Apple iPad isn’t a radical change—but if Cupertino wants to find new markets, a more radical change is needed.

By Sascha Segan

Apple’s new seventh-generation iPad isn’t much better than the sixth-generation iPad. It looks like a great iPad, and it’s going to succeed because there aren’t many other options for high-quality, easy-to-use, consumer tablets. But…