This is Opiria: A Decentralized Marketplace For The Secure Trading of Personal Data

The Context

In a world where the internet has made it easier for businesses to launch new products and services, everything is unfolding fast — but not always in a rewarding way. Companies need a way to quickly analyze trends and follow up with relevant market research regarding their products and services — without feedback, most products will fail and large losses are incurred by companies that don’t do enough to get to know their customer.

This is Opiria

Opiria is an online decentralized platform for real-time market research and customer experience feedback, which offers organizations a faster and more precise approach to understand how their consumers think, experience, see and feel. By doing away with veiled middlemen and allowing companies to buy personal data directly from consumers, we are also helping them to better understand the requirements and needs of their clients in a real-time and cost-efficient way.

Our beliefs

We strongly believe that every consumer should have better control over the data they give out to companies — and be fairly compensated for their personal data. In the current climate, companies also risk buying fake or untrustworthy data. By creating Opiria and the PDATA token, we change the game of taking chances by giving the consumers a safe environment to offer accurate and honest personal data — both consumers and companies benefit with our system.

The current problem

Companies worldwide need personal data from consumers. This allows them to increase their market shares by designing new products and services that better suit consumer preferences. The largest problem in this process is that the target audience is worried about its personal data security and takes actions to protect it. This makes it increasingly difficult to get the required qualitative data from individuals, even leading to false or fake data being sold by data brokers. With the traditional system, both companies and consumers lose.

How does PDATA solve the problem?

To make the bond between the companies and their customers — the consumers — stronger, we created an ecosystem which allows both parties to collaborate directly, called the Opiria platform. The operating mode of this new platform has a simple formula based on the free market: companies can purchase personal data directly from consumers by compensating them with PDATA tokens. The Opiria platform puts a concrete value on personal data and creates a currency that exactly expresses this value by way of supply and demand economics — the PDATA token.

PDATA token — your reward for being an honest trader

The PDATA token creates a marketplace where businesses can buy personal data directly from consumers without any middlemen. Given that up until now users had their data unwillingly taken by data brokers, our new system will allow a flurry of new data to be available from those that up until now have secured their data behind multiple barriers, in an effort to retail data privacy.

Consumers can sell to companies personal data like their opinion about topics of interest, feedback on how they use and like products and services, data about how they browse the internet, data from wearables and smart devices, smartphone usage, what they buy online and more … in exchange they receive PDATA Tokens they can cash out for real money. Thus, consumers can create a passive income stream by monetizing their personal data.

General Data Protection Regulation (GDPR)

Opiria and PDATA are fully compatible and compliant with the new General Data Protection Regulation (GDPR) legislative changes rolling out EU-wide this year, that aim to primarily give control back to consumers over their personal data and to simplify the regulatory environment for international business.

These include:

• Consumers have to give consent for processing of personal data
• Personal data has to be pseudonymized and stored in an encrypted way
• Consumers have the right to access their personal data
• Consumers have the right to know who will process their personal data
• Consumers have the right to rectify and erase their personal data
• Personal data processing activities have to be recorded
• Data has to be protected by design and by default

Opiria aims at taking advantage of the growing trend that is data protection and privacy, by offering a complete solution that benefits both the consumers and the companies. Join the revolution and help us put the power back in people’s hands. Follow us on Twitter // Telegram // Facebook.

Our TGE (Token Generation Event) is now open for private contributions of $50,000 or more. You can contribute to the private sale here.