You Get What You SEO For

There are times when I long for a simpler, non-SEO-oriented world where job titles and functions aren’t twisted and deliberately conflated to be anything anyone might be searching for in a vaguely related discipline. As someone who tries to keep an eye out for opportunities, I find that much of my time is wasted by remarkably specific job titles that resonate with my skill set only to reveal that the skills and experience required for the position don’t have anything to do with the title.