Smart Shopping Gets Smarter: Peapod’s Mobile App
Peapod’s revamped mobile app for iPhone and Android streamlines and simplifies online shopping. New features “Order Genius” (an intuitive search recommendation engine with smart functionality exclusive to Peapod) and filter and sorting tools (allowing customers to zero in on dietary and nutritional needs with one touch) create a more personalized shopping experience for customers than ever before. With a sleek, new look, designed to WCAG 2 standards, the new app boasts an unparalleled user experience.
Mobile drives Peapod’s business: Mobile customers are more engaged 40–50% more sessions per order and spend more 5–10% larger basket size than desktop-only customers.
Peapod customers demand mobile solutions to simplify their busy lives, and Peapod does just that. At Peapod, the future is bright and it’s powered by mobile.
List the appropriate creative and production credits for this app:
Thomas Parkinson, Chief Technology Officer
Tim Franklin, VP, Development
Robert Hirsch, Lead UX Designer/UX Manager
Roberta McKeever, Lead, Creative Services
Laurie Zinick, Director, E-merchandising
