Quick Fundraising Tips

Ash Rust
Pear Resources
Published in
1 min readFeb 28, 2017
  • Excellent public speaking is a requirement. Bad pitch = no $$$.
  • Set Low Round Targets. Makes the round appear more competitive and you can always increase it with success.
  • Ask existing and small investors to ‘reserve’ space while they decide. Makes the round appear to fill up quickly.
  • If an investor interrupts your pitch to ask a question, answer it. Outstanding questions will be real mind blockers. Iterate and fix your pitch to address common questions.
  • Push maybes to noes. Accept that you will get a lot of noes when fundraising, be willing to push people who are deciding to a no. Rarely does a long decision result in a yes.
  • The best source of new investor leads is the investor who just wrote you a check. Comb the networks of each new investor, after they’ve wired the money.

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