Sensemaking: Synthesizing Meaning
Published in
1 min readMay 7, 2019
How do you map the ownership experience for a product that is owned for years together?
Two locations, 50 hours of customer interviews (in-home & lab), days spent shadowing call centre agents & service engineers, pouring over customer feedback reports, we ended up with a wall full of post-its.
This 1-minute video summarises how we synthesized meaning from chaos.