iGaming Revolution: The Ultimate Guide to Your 2024 Ad Strategy and a Deep Dive into Statistics 🌟

Mr. Smith
Published in
4 min readMar 29, 2024


In a world where digital technologies continue to transform every sphere of our lives, iGaming stands out as a beacon of innovation and growth. This dynamically evolving industry offers incredible opportunities for advertisers and entrepreneurs aiming to claim their stake in a market projected by Statista to reach an impressive $107.3 billion by the end of the year. This presents a vast reservoir of potential customers for your brand. 🚀

The gaming industry has embraced a “mobile-first” approach: With the advent of 5G and powerful smartphones, mobile gaming is on the rise. A significant share of the expected 593 million players in 2024 will access games through their phones, making mobile ad placements a key target area. 📱

What is iGaming?

iGaming encompasses a broad spectrum of online activities, including sports betting, internet gambling, online casinos, and skill-based games like poker or blackjack. It’s an extensive and extremely popular part of the online entertainment industry, offering all forms of wagering over an internet connection. 🎰

Regulation and Technological Innovations:

The legislation surrounding iGaming is a complex matter, with regulatory differences worldwide. While the US and the UK have their specific legal landscapes, it’s crucial to be aware of local laws before launching advertising campaigns. 🌍 Source

Technological innovations, including virtual reality, machine learning, cloud technologies, and blockchain, have radically transformed iGaming, providing players with new experiences and levels of immersion. These technologies have not only enhanced the gaming experience but also ensured a higher degree of security and transparency. 🕹️ Source

Mobile Gambling and Blockchain:

The shift towards mobile gambling has been a significant development in the industry, especially considering that the average American spends about 2 hours and 54 minutes on their smartphone daily. This emphasizes the importance of mobile platforms for online gambling. 📱 Source

Blockchain technologies have contributed to organizing virtual events and tournaments, providing opportunities for secure transactions and automatic data tracking, significantly simplifying the management of prize pools and events. ⛓ Source

Home Comfort and Growth Prospects:

The convenience and accessibility of iGaming have played a key role in its growth, with four out of five gamblers preferring to play from the comfort of their own home. This highlights a shift in preferences and the industry’s adaptation to new realities of daily life.

Combining all these elements, we see a picture of an industry not only thriving at present but also promising further growth and innovation. Developers and advertisers who can effectively integrate the latest technologies and trends into their strategies will find significant success in this exciting and dynamically developing world of iGaming.

iGaming Expansion: Key Statistical Insights for Breaking Through Your 2024 Advertising Strategy 🚀

In the era of digital transformation, iGaming emerges as a giant of global entertainment, showcasing impressive growth and innovative approaches. With increased internet accessibility and improved digital literacy, the sector’s participant numbers are rapidly increasing, heralding further audience and revenue growth. Diving into statistics and market trends opens new horizons for marketers and entrepreneurs seeking success in this dynamic sphere. 🌐

Who Participates in Online Games?

Myths about typical players are being debunked thanks to new data. Despite difficulties in accurately estimating the total number of gambling participants, studies suggest that about 26% of the world’s population engages in gambling, equating to approximately 1.6 billion people globally, with 4.2 billion participating at least once a year. 🎲 Source

In the UK, 17% of the population participates in online gambling, generating significant revenues. Demographic analysis shows that the majority of online gamblers are youth aged between 18 and 39, with men (82.4%) dominating over women (17.6%). 💼 Source

Key Markets and Popular Games:

Asia leads the iGaming market, with China at the forefront, generating $50.18 billion in revenue. The US, Japan, and South Korea also play key roles in this industry. 🌏 Source

Slots, poker, blackjack, and roulette remain at the top of the popularity list, both online and in brick-and-mortar casinos, with games like Starburst and Mega Moolah leading in player preferences. 🎰 Source

Prospects and Cautions:

2020 showcased a remarkable growth in iGaming, with revenues nearly reaching $60 billion during the pandemic. Forecasts for 2022 promise a market value of $81.08 billion. Sports betting, valued at $72 billion last year, is expected to reach $140 billion by 2028, opening new opportunities for growth and innovation in the industry. 📈 Source

It’s also important to be aware of the risks associated with gambling and approach participation responsibly, considering the potential for developing a gambling addiction. Information and support resources are available on sites like The Recovery Village. 🛑 Source


iGaming remains a promising and rapidly evolving direction in the world of digital entertainment. This industry offers not only significant opportunities for growth and earnings but also requires a responsible approach to participation and advertising. With the correct use of data and statistics, marketers and entrepreneurs can achieve significant success while adhering to ethical norms and cautioning participants about potential risks.



Mr. Smith

Affiliate marketing advice & case studies to help you market ethically, authentically, and efficiently.