Retailers Can Do More to Address Holiday Shopper Concerns About ID Theft
A recent Generali Global Assistance consumer survey revealed that, during this holiday season, most Americans will be less likely to do business with a retailer that has experienced a data breach in the past.
According to the survey, over half of all Americans (55%) would have more confidence that businesses are actively working to protect their data, and reduce their risk of identity theft or fraud, if these businesses were to offer identity protection services, whether for free or at a cost. Similarly, retail businesses that currently offer identity protection services, or that plan to do so in the future, instill greater confidence in 56% of Americans.
While the vast majority (91%) of US consumers plan to do holiday shopping, over half of them (57%) feel that a data breach of an online retailer poses the greatest threat of identity theft. 22% are most concerned thieves accessing their personal data through cyber attacks on brick-and-mortar point-of-sale systems.
Paige Schaffer, President and COO of Generali Global Assistance’s Identity and Digital Protection Services Global Unit, commented, “Consumers are clearly more concerned than ever about identity theft and related issues as we enter the 2017 holiday season. With data breaches at major organizations occurring so frequently and impacting literally millions of people in the U.S. alone, consumer confidence in the ability of businesses to protect their data has been shaken. This is why identity protection is so essential in this day-in-age. For many consumers, stress is at a year-round high during the holiday season. Offering identity protection is an effective way for businesses to help restore trust in their commitment to protecting customer data, as well as provide more peace-of-mind to consumers so they can focus what matters most to them this holiday season.”
Retailers will soon be able to offer their customers greater data protection with Peer Mountain’s identity and commerce solution. The platform uses blockchain technology and encryption to keep all personal data private during transactions, giving both retailers and shoppers the peace of mind they desire. Learn more about Peer Mountain.
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