Steve Cole on fighting Narrow Framing
This story is about Steve Cole, VP of R&D, on designing an innovative process to engage an external design firm as a design partner. It wasn’t easy for him to sell this process internally but he did. This story offers something that decision makers must learn and adopt in their daily routine.
This story is taken from the book Decisive — How to make better choices in Life and Work, Chapter 1: The Four Villains of Decision Making. Written by two authors Chip Heath and Dan Heath
Learning - While making important decisions that demand significant resources and come with an invaluable opportunity cost, it is important that we follow a thorough process rather than depending upon our guts or surrendering ourselves to our own cognitive biases. Narrow framing is referred to as one of the four villains of decision making in the book.
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