PR and Startups

Nailing down PR as an early stage company. The low down.

Every founder, on her journey of building their startup, face the question of PR. And that overarching question bring with it a LOT more questions, so to speak. We decided to try and make a dent on this vacuum of knowledge we suffer from.

On 9th of December 2015, Bold Kiln conducted a Tweet Chat on PR for Startups in collaboration with SCoRe — Indian School of COmmunications & REputation and Boring Brands — with the objective being to discuss PR for startups and various facets around it.

PR today is not properly understood by companies that are growing and most often becomes an activity that most of the startups don’t feel the importance of to investing money in. Simply because they do not comprehend the importance of public relations. Our discussion from Bold Kiln (@BoldKiln) , Boring Brands (@BoringBrands) and Score- Indian School of Communication & Reputation (@SCoReInd) covers most of the points highlighting the various issues that you might face as a startup in the PR domain, things that most of the companies are still unaware of, and points you need to start implementing on the PR front, as a growing startup. Aakriti, Co-founder Boring Brands answered a LOT of questions with the aim to help startups with their issues on the PR front.

You can check the story here. Let us know your thoughts on the same. :)