The Bold Kiln Digital Marketing Class: 3/n

We have and continue to work with a bunch of startups supporting them on their marketing efforts, with specific attention to their digital marketing as well. This is the third in a series of posts with our thoughts, insights and observations on the same. Please send feedback / suggestions to

In this post, we talk about a few potentially lesser known tools that could help you with your digital marketing efforts:

Edgar: This tool enables you to schedule, track and automate your updates.


When it comes to automation, Edgar leaves the rest of the pack behind. It does so by enabling you to build a social media update library that can be used over and over again. 
It is a paid tool and has the following two subscription packages:
Starter plan- $49/month 
Premium plan- $99/month

Reach*: With Reach you can broadcast your content multiple times to get it the eyeballs it deserves.


Reach is our in-house product. An MVP of something larger under the works — this currently allows you to schedule repeating tweets.

A free account allows for upto three campaigns — for more, you can get a paid version (5$ / month) which allows unlimited campaigns.

Want it? Tell us.

Keyhole / Hashtracking: These tools are used for tracking all posts containing your hashtags and keywords in real time.


Keyhole: Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating.
Keyhole has 3 subscription plans:
Professional: $149 / month
Corporate: $599 / month
Agency: $999 / month

Hashtracking: With hashtracking you can get to simple, intelligent, powerful social media tracking. Quick social media snapshot reports without a subscription can be accessed. Custom, data-driven streaming wall solutions for display & events. Hashtracking has a couple of subscription plans starting from $55/month to $1500/month.

Iconosquare: For Instagram Analytics


This tool is the best for high-level and in-depth analytics, including the total number of likes received, a history of your most liked photos throughout the duration of your account, the average number of likes and comments you receive per photo, follower growth charts, and so much more. The trail version will give you a fair idea of its potential.
Plus: $4.90/month
Elite: $14.90/month
Corporate: $49.90/month


Flume for Mac

Flume offers a glossy, tasteful interface to easily browse your feed on your desktop, interact with your friends’ photos, follow your notifications, send direct messages, and yes, even upload your pics. The best part- It’s free of cost. So if you’r a proud owner of a mac- go try this out.

  • Reach is Bold Kiln’s in-house product.

Did you like these? Share this if you want us to put together more lists of tools that can help you!

Do you have any tools to recommend others to try? Do tell us- we’re always on the lookout for interesting ones.