The Startup Weekly: #40

For everyone who is part of a startup or working to build one, Startup Weekly is the place for you. We provide you with insightful articles that will help you find solutions to your problems and also help you grow.

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Apps versus the web

As many companies shut down their mobile websites in favor of apps, a timely piece of advice. Ask yourself the question — Do people want to put your app on their home screen? If no, then you need a webapp.

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Flowchart: The Decision Making Process of a Seed VC

A transparent look at one seed-stage VC’s decision tree.

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Mobile first

Instead of thinking of the things you can’t do on a mobile because of the small screen and no keyboard, we should rather think of the PC as having the basic, cut-down, limited version of the internet, because it only has the web. It’s the mobile that has the whole internet.

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102 lessons learned along my journey

This is not a listicle (even I thought it was Buzzfeed-style clickbait). It’s a collection of carefully considered lessons learnt by Buffer’s CEO along the way — 10 weekly newsletters worth!

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Everyone Starts With Nothing (Stop Making Excuses)

It’s easy to come up with reasons why you won’t succeed. It also ensures that you never will.

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Do Things that Don’t Scale

An old classic from Paul Graham of Y Combinator. Startup enthusiasts often dismiss new, seed-stage business models, saying, “This isn’t scalable”. But often enough, you need to do a few unscalable things to get your startup off the ground.

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How I got 2.3 million app downloads (without spending a cent on marketing)

Longish read, but an interesting one. The story of how an app built in 6 hours got 2.3 million downloads, generated a full-time salary and was acquired after 18 months.

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How to name your startup

Joel Gascoigne of Buffer on coming up with the right name for your startup quickly, so you can get to building your product.

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What The Heck Are My Startup Options Worth?

You just received a job offer from a startup which includes 50,000 stock options. That is wonderful…or is it?

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