Lessons Learned From April 2023: Avoiding a Dip in Medium Revenue
April 2023 was a challenging month for many Medium writers with many experiencing a significant drop in income. In this article, we’ll explore some unique and special lessons learned from April and provide actionable steps to help you avoid a dip in Medium income in the future.
Lesson 1: Be Mindful of the News Cycle
One of the unique lessons learned from April is to be mindful of the news cycle. In April, the news cycle was dominated by the Artificial Intelligence and many topics that were popular in the past were no longer relevant. Writers who failed to adjust their content to the changing news cycle saw a drop in engagement and income.
To avoid a dip in income be mindful of the news cycle and write about topics that are currently relevant. You can use Google Trends and social media to stay up to date with what’s happening in your niche. This will help you create content that resonates with your audience and attracts new readers.
Lesson 2: Diversify Your Content
One of the primary reasons for a drop in Medium income is a lack of diversity in your content. If you’re only writing about one topic, your audience may become bored and your engagement may decrease. In April writers who wrote about a variety of topics noticed a smaller drop in income compared to those who focused on a single subject.
To avoid a dip in income, consider diversifying your content. Write about different topics and experiment with different formats such as long form articles, lists or opinion pieces. This will help keep your audience engaged and attract new readers.
Lesson 3: Write Evergreen Content
Another unique lesson learned from April is the importance of writing evergreen content. Evergreen content is content that remains relevant and useful over time. In April, writers who focused on writing evergreen content saw a smaller drop in income compared to those who wrote content that was only relevant for a short time.
To avoid a dip in income, focus on writing evergreen content that will remain relevant and useful over time. This includes writing in depth guides, tutorials and how to articles that provide value to your readers. Evergreen content can also help you attract new readers and increase your income over time.
Lesson 4: Experiment with Different Formats
Another unique lesson learned from April is the importance of experimenting with different formats. Medium supports a variety of formats, including long form articles, lists, opinion pieces and more. Experimenting with different formats can help you find the format that resonates with your audience and increases your engagement and income.
To avoid a dip in income experiment with different formats and find the one that works best for you. This includes trying out different types of articles, such as how to guides, listicles and opinion pieces. You can also experiment with different lengths and formats, such as using images, videos or audio in your articles.
Lesson 5: Build a Personal Brand
Another unique lesson learned from April is the importance of building a personal brand. A personal brand is the image and reputation that you create for yourself as a writer. Building a personal brand can help you attract more readers increase your engagement and ultimately increase your income.
To avoid a dip in income, focus on building a personal brand that resonates with your audience. This includes creating a consistent style and tone across your articles, engaging with your readers and promoting your work on social media. You can also build a personal brand by creating a logo or visual identity that is associated with your work.
Lesson 6: Utilize SEO Techniques
One of the unique lessons learned from April is the importance of utilizing SEO (Search Engine Optimization) techniques. SEO is the art of optimizing your content to rank higher in search engines like Google. Medium is a high traffic platform and optimizing your content for search engines can help you attract a wider audience and increase your income.
To avoid a dip in income utilize SEO techniques to optimize your content for search engines. This includes using relevant keywords writing descriptive headlines and descriptions and using tags that accurately represent your content. You can also use tools like Google Keyword Planner to find keywords that are relevant to your content and have high search volumes.
Lesson 7: Focus on Building Relationships
A final unique lesson learned from April is the importance of focusing on building relationships. Building relationships with other writers and readers can help you increase your engagement and income on Medium. In April, writers who collaborated with other writers and supported each other saw a significant increase in engagement and income.
To avoid a dip in income focus on building relationships with other writers and readers on Medium. This includes engaging with their content, collaborating on projects and sharing each other’s work with your audience. You can also build relationships by offering feedback and support to other writers in your niche.
Conclusion
In conclusion, the key to avoiding a dip in Medium income is Be Mindful of the News Cycle,utilizing SEO techniques, writing evergreen content, experimenting with different formats, Diversify Your Content, building a personal brand and focusing on building relationships. By implementing these unique and special lessons learned from April you can maintain consistent or increasing earnings on Medium. Keep in mind that building a successful presence on Medium takes time and effort but with consistency and persistence you can achieve your goals.
