MARKET & CUSTOMER RESEARCH

UberEats, New Verticals

Deep Dive To Uncover The Needs And Pain Points In The Taiwan Market (July, 2023)

Background Story

I was curious about the grocery delivery business model, so I first conducted a customer research with a basic questionnaire, later combined with a market research, to understand the needs and pain points in the Taiwan market. Aiming to leverage the survey results to demonstrate my analytical skills, planning expertise, and techniques used to gather information and better understand a company’s target market on market size and competitive analysis.

*Disclosure: Info shared here is NOT derived or associated w/ UberEats interview processes.

Outline

• Taiwan Market Dimensioning — Challenges & Solutions
• Target Segments & Customer Insights
• End-to-End Customer Journey Mapping Within The Sales Funnel — Leaking Problems
• Profiling & Auto-tagging: Personalized Communications to Remind of Abandoned Interests
• Appendix:
  1. Grocery & Daily Essentials Delivery Competitor Landscape
  2. Customers’ Online Purchasing Behavior & Delivery Habits Overview
  3. Uber Ride, Uber Eats & Uber Connect Business Model Canvas
  4. Target Demographics & Customer Insights Estimation Details
  5. Like & Unlike in Target Demographics: Grocery vs. Meal Delivery

Thank you for reading. Different ideas and advices are all higly welcome — that will help me do only better in the future. Cheers! 😊