PERSONAL BRANDING

PWPJ Brand Kit

Notes of How I Made My Medium Publication Stories Look Good

Penélope Wan 🟣🟠
3 min readFeb 14, 2021

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▎FONTS
MegrimLogo, Homepage
ArticulatHeader of Feature Pages
Lemon TuesdayHeader of Disclaimer of Copyright
Trocchi / LatoBody of inlined disclaimers

▎COLOR PALETTE
#342BEB (Primary)
#FF3916 (Highlight)
#FAE7C9
#1A2F28
#FFFDF2
#F5F5F0
#FFFFFF

▎COMPONENTS

Medium Publication Homepage Header & Logo
Header of Feature Pages
Disclaimers of Copyright
Watermark of Slides

▎FONTS

Megrim Font Character Map of Megrim, Lemon Tuesday & Trocchi (Source: Font Meme)

▎BULLET POINTS

Circles and Ovals:
◉ ○ ◌ ◍ ◎ ● ◐ ◑ ◒ ◓ ◔ ◕ ◖ ◗ ❂ ⊗ ⊖ ⊝ ⊕ ⊙ ⊛ ◘ ◙ ◍ ⬬ ⬭ ⬮ ⬯
Squares, Boxes, and Lines:
❏ ❐ ❑ ❒ ▀ ▁ ▂ ▃ ▄ ▅ ▆ ▇ ▉ ▊ ▋ █. ▌ ▍ ▎ ▏▐ ░ ▒ ▓ ▔ ▕ ╍ ╏ ■ □ ▢ ▣ ▤ ▥ ▦ ▧ ▨ ▩

Triangles:
▲ ▼ ◄ ► ◣ ◢ ◥ ▼ ◤ ◥ ▴ ▾ ◂ ▸ △ ▽ ◁ ▷ ⊿ ▻ ◅ ▵ ▹ ◃ ▿⟁ ⧋
Arrows:
⫷ ⫸ ➟ ➢ ➣ ➤ ➥ ➦ ➧ ➨ ➚ ➘ ➙ ➛ ➜ ➝ ➞ ➸ ➲ ➳ ➳ ➴ ➵ ➶ ➷ ➸ ➹ ← ↑ → ↓ ↔ ↤ ↥ ↦ ↧ ↨ ➫ ➬ ➩ ➪ ➭ ➮ ➯ ➱

Circled:
➀ ➁ ➂ ➃ ➄ ➅ ➆ ➇ ➈ ➉ ➊ ➋ ➌ ➍ ➎ ➏ ➐ ➑ ➒ ➓
Ⓐ Ⓑ Ⓒ Ⓓ Ⓔ Ⓕ Ⓖ Ⓗ Ⓘ Ⓙ Ⓚ Ⓛ Ⓜ Ⓝ Ⓞ Ⓟ Ⓠ Ⓡ Ⓢ Ⓣ Ⓤ Ⓥ Ⓦ Ⓧ Ⓨ Ⓩ
ⓐ ⓑ ⓒ ⓓ ⓔ ⓕ ⓖ ⓗ ⓘ ⓙ ⓚ ⓛ ⓜ ⓝ ⓞ ⓟ ⓠ ⓡ ⓢ ⓣ ⓤ ⓥ ⓦ ⓧ ⓨ ⓩ

Source: A Journey in Personal Branding by CUSO Magazine

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Penélope Wan 🟣🟠
Penelope Wan’s Product Journal

Product Professional | UX Design Enthusiast | Avid Solo-Backpacker | Passionate about creating awesome experiences across the end-to-end development lifecycle