Björn Schmidtke
Jan 14, 2018 · 3 min read

In all we do as Penguins, we are guided by some basic principles: The way of the Penguin!

On the land, penguins are clumsy and pitiful; but once in the water, they become agile, fast and swim further than anyone else.

Just as the penguins, so are the humans. Clumsy and pitiful if they are in the wrong environment, or if they use the wrong tools. But once in the right setting, they can step into their full potential and grow far beyond the imaginable.

But never forget: A penguin in the desert will never become a giraffe. The penguin could train and exercise as much as he wants. Trying to stretch his neck further,… but the desert is and will stay the wrong environment for a penguin. So what are we humans doing? If we try to perform somewhere where we do not follow our strengths, we will fail to perform.

At Penguin, we create both: the right environment for our teammates to grow, and the right tools for our clients. Let’s push the penguins in the water!

This is the way of the Penguin:

CIRCLE OF TRUST
Trust is in the basis of a strong team. We strive to create a strong circle of trust among all penguin-teamies, so that everyone feels safe — to rely on the others, to experiment, to be part of the family. Only then can we all develop and show our best as a team. And then to bring the same trust to our extended circle — our customers.

OPEN & TRANSPARENT
We value transparency and openness — both to one another and to the work we do. Sharing ideas. Collaborating. Building a community. Because sharing is caring. Cooperation above competition.

IMPROVE YOURSELF
We have this thing in common — we are all students, in our way. We learn on a daily basis; individually and together. Developing ourselves continuously helps us to be on top of new technologies, to come up with innovative ideas, to keep our brains moving. We become better everyday in what we do, and strive for excellence.

The Way of the Penguin — CIRCLE OF TRUST | OPEN & TRANSPARENT | IMPROVE YOURSELF

ENJOY WHAT YOU DO
By focusing on what one likes and does best, they become more engaged and successful (according to GALLUP studies). We do what we like. Work can be, and should be fun. We try to minimize the boring parts, cut the red tape to zero, so that we can focus on what each one of us finds enjoyable. #TGIM

BE PROFESSIONAL & STAY COOL
We are professional in all we do. But we stay cool. It is important for us to keep the start-up vibe also when we grow. We know how to have fun, and try to incorporate that within our workdays. Because one can be successful also without a tie and champagne. ;)

RESPECT OTHERS AND THEIR DATA
We respect the individuals, their choice and data; thus, treat it with extra care and transparency. Data belongs to individuals, and its usage must be their decision. To foster the harmony between individuals and technology.

The Way of the Penguin — ENJOY WHAT YOU DO | BE PROFESSIONAL & STAY COOL | RESPECT OTHERS AND THEIR DATA

At Penguin Digital (www.penguin.digital) we follow those principles in every project we work on. We are an agency based in Switzerland and Bulgaria with clients all around the world. If you want to figure out more about awesome technology, penguins or our work, do not hesitate to contact us!

Penguin Digital

We are a tight-knit team of professional penguins. Working to solve your digital problems: Web Apps, digital marketing and AI enabled Websites. Swiss made with clients all around the globe.

Björn Schmidtke

Written by

Björn is an Entrepreneur, Web Developer and AI expert. Next to co-founding the Agency Penguin Digital, Björn is teaching coding to kids.

Penguin Digital

We are a tight-knit team of professional penguins. Working to solve your digital problems: Web Apps, digital marketing and AI enabled Websites. Swiss made with clients all around the globe.

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