4 simple tips to fast-track your SEO
The easy way to boost your website’s search listing visibility is through great quality content. Your content always starts with good copy and the key is striking a balance between your audience and search engines.
You can boost your website’s search engine visibility easily by following these four tips.
1. Write for your audience
When writing content, focus on your audience.
You might feel tempted to make your content meet the needs of Google, Bing, and Yahoo!, but you should invest your efforts in addressing your audience.
Unless your copy reads well and offers something noteworthy, there’s little or no point in trying to improve your Google ranking for it.
- Focus on writing quality, engaging content
- If you need to outsource, we can help.
When writing content, focus on your audience. Click To Tweet
2. Divide content into sections
One of the best ways to make your copy stand out — and it’s known to serve as a ranking boost on Google — is to split your text into easily readable chunks.
- Use appropriate heading tags (H1, H2, H3 etc.)
- Add images throughout
- Offer a conclusion at the end of blog posts to sum up key points
3. Stick to one keyword
While you can ranking for multiple keywords on the same blog post, you should choose to focus on a single keyword when writing your copy. Stuffing keywords into articles could appear like spam (and ruin the flow of your text).
- Find a natural way to incorporate a keyword
- Use the keyword a couple of times throughout your blog post
4. Include links
Links are essential for search engine optimisation.
- Include both internal (links to your site) and external (links to third party sites) links in your copy
- This gives your readers more information about your article’s subject and results in boosted brand awareness
- You could even get a link back from the third party site
Links are essential for search engine optimisation. Click To Tweet
Summary
Four simple ways to boost your content visibility, which can easily be adopted when you approach your next piece of copy or blog post. It doesn’t have to be complicated. We are firm believers in keeping things simple and gone are the days of trying to fool search engines. They got wise to those tricks and now rely on people creating content for people, so no hidden tricks or weird keyword embedding.
For more search engine optimisation advice, check out our free SEO guide.
Originally published at PENNInk Productions.
