The top 3 reasons why nobody is visiting your website

Simply having a business site at all is a big step towards making more of the right people aware of the many great things about your brand, products and services. The problem is that too many business owners then fail to continue refining their website SEO marketing, which is essential for sustained success.

A sure sign that you aren’t doing enough with your website after making it ‘live’ is a lack of visitors. But don’t worry, as there are many things you can do to overcome the below common causes of such a problem.

1. Not enough content

Even if your website incorporates the most stunning graphics and is wonderfully slick to navigate, visitors might not be sufficiently enticed by what your business has to offer — or necessarily come across your site at all — if it doesn’t have enough interesting, relevant and useful content.

Just think of all of the opportunities that you have across your site, to explain just how your brand’s products and services could make your visitors’ lives better. Your main webpage copy, your product descriptions, your blog posts, your press releases…

Do you have enough of all of these types of content, and are you producing them frequently enough, to really keep both Google crawlers and human users intrigued?

2. Broken links

We live in a fast-changing world, and your site may be evolving rapidly to suit. Product pages may be removed, and service pages added over time. Even if you make no alterations to your website over a long time period, any links to an external site may become broken if that page is deleted or the URL changed.

In short, broken links can happen to any site and it’s something you need to keep an eye on.

Not only do human users get frustrated at being confronted with a 404 error page — often then leaving that site altogether — but Google penalises sites with broken links. It means that a failure to keep on top of broken links could cost your site SEO rankings in more ways than one.

3. Poor keyword use

Keywords will probably always be a key aspect of website SEO marketing — and if you simply depend on using a smattering of obvious keywords that you think your target customers will ‘probably’ be searching for, you risk missing out on traffic.

That’s because the obvious keywords — such as ‘cafés in Leeds’ or ‘London hotels’ — are typically subject to intense competition, thereby minimising your likelihood of attracting interest from the right people.

• Use a tool like Google AdWords Keyword Planner to pinpoint the keywords that a lot of your desired customers are using in their searches.
• Make sure the keywords aren’t being used too much by your competitors.
• You can be sure of incorporating keywords that are both impactful and relevant into the pages of your site.

Do you suspect that your website SEO marketing could do with being turbocharged this winter? PENNInk Productions will run the rule over your present search engine optimisation activities to help to ensure your site is soaring high in the rankings well into 2018 and beyond — just get in touch with our team now.

Originally published at PENNInk Productions.