Tips for Getting Started with Content Marketing

Content marketing is one of the smartest strategies your company can adopt to demonstrate expertise, grow your audience, and improve SEO. Here are a few helpful tips to get you started with planning and generating engaging content.

Start by defining your goals: do you want to research and write feature-length articles that very few people read or that no one reads?


Choose topics that relate to what you do, but don’t limit yourself to things you have any expertise in.


Take the reader on a journey through your company’s origins. Begin with a six-part series on choosing the office Wi-Fi password.


Hold brainstorming sessions to come up with a working list of topics guaranteed to run out of steam after three paragraphs.


Teach Craig how to use a goddam semicolon.


Repurposing older articles helps increase the lifetime value of any single piece of content. Before re-posting, always change the main image to one of you holding today’s newspaper.


Narrow the scope of your audience. Who are the people you imagined suffering from the fictitious problem your product solves?


Using popular search terms within your content can improve SEO rankings. And you’d be surprised how much your organization has in common with fidget spinners.


The stuff you sweep out from between the fridge and the cupboards: that’s content.


Create attractive infographics. Make them easy to digest by omitting numbers, words, colors, and facts.


If you’re stuck, changing your environment can help. Take a six month sabbatical. Tour the gilded ruins of Southeast Asia’s Buddhist temples. Escape into the jungles of Thailand for a silent meditation retreat. Rediscover your center and feel a sense of inner-peace and spirituality wash over you. Emerge from the wilderness with a renewed sense of self. Fly home. Write an article comparing your experience to good UX.