Nothing speaks clearer than a sale
Ash Maurya presents an excellent blogpost about product/market fit lean startups and validation. Some highlights:
“ .. .four stages to the customer development process as iteration loops with the following success end goals:
- Customer Discovery — Achieve Problem/Solution Fit
- Customer Validation — Achieve Product/Market Fit
- Customer Creation — Drive Demand
- Company Building — Scale the Company
The Customer Discovery stage ends with a Problem/Solution fit and a Minimum Viable Product (MVP). During Customer validation you validate your MVP by attempting to sell it — Nothing speaks clearer than a sale. Successful iteration here should result in a repeatable and scalable sales model…”
Regarding landing home and landing pages:
The website is the only sales and marketing collateral customers see. In addition to the landing page, I created the following pages which flowed easily from the results of my previous customer and product presentations:
- Landing Page — Unique Value Proposition
- A 2-min video — Demo
- Why CloudFire Page — Preliminary Product Positioning
- About Us Page — Preliminary Company Positioning
- Pricing and Signup Page — Transaction
