In The News: Xconomy | Perceivant Using Edtech to Bring Health and Wellness to College Kids
Perceivant was recently profiled by national Tech and Business news company Xconomy. The article by Sarah Schmid Stevenson digs deep into the history of Perceivant and our inspiration to help people live better lives. Here is a snippet from the article, the full feature can be read here.
Perceivant Using Edtech to Bring Health and Wellness to College Kids
By: Sarah Schmid Stevenson
Originally published February 3, 2017 in Xconomy
In 2012, after Brian Rowe sold the analytics company he co-owned, iGoDigital, to ExactTarget for $21 million, he knew he wanted to move on to a new adventure in the startup realm. He just wasn’t sure what it would be.
“I wanted to do something where I could use my strong analytics background, but I also wanted the chance to have a greater impact,” Rowe recalls. “I wanted to do some good instead of just selling more stuff.”
Later that year, he founded Indianapolis-based Perceivant, a hybrid healthcare/educational technology startup that creates online wellness courses for college students, designed to help them live a healthier lifestyle — while also providing a one-stop digital platform for professors teaching those courses.
