KOMETA.A: ‘An Arrival of a LADYBUG’
KOMETA.A brings you smiles and happiness.
Kometa.a brand concept, which is based around its iconic ladybug mascot, goes all the way into the childhood and summer sunshine associations. There is an innate positivity and pure excitement about ladybugs.
European designer brand Ad Astra, helmed by avant-garde artist and world citizen Evgeny Avetisian, introduced its Asian lifestyle inspired Kometa.a diffusion line of classical women’s wardrobe staples in 2016. Patterned yet minimalist knits are branded with ever-changing treatments of Kometa.a iconic Ladybug mascot logo, which was inspired and designed by Evgeny at a young age while being raised at his grandparents’ gardens. Casual sportswear essentials including patterned hoodies, polos, cardigans, button-down shirts, and quintessential sneakers all take on a subtle graphic sensibility. Asian lifestyle inspired Kometa.a is the cool and casual International woman seen through the eyes of one of Europe’s foremost hidden gem designers.
Kometa.a brand concept, which is based around its iconic ladybug mascot, goes all the way into the childhood and summer sunshine associations. There is an innate positivity and pure excitement about ladybugs and catching them in the gardens surrounded by flowers and organic vegetable allotments. The goal of ladybug mascot was to achieve a cute and friendly sentiment, eventually several more ladybug friends in various colour ways were created and introduced to complement the range of excitement and fun.
This joyful and powerful hint of optimism is aimed to make people feel positive about themselves through a playful google-eyed ladybug mascot, which varies and migrates from a more school-girly naive dressed-up aesthetic to a more intellectual and irreverent, fun, and instantly classic casual wear peaces, dissolving the boundaries of traditional womenswear, introducing a gender-fluid, avant-garde design language defined by unorthodox cuts, fabric treatments, and relentless hybridity. The line also tilts solidly towards the shirts and the tops, reinventing the basics with bold and understated detailing. Easy ready-to-wear crewnecks, pullovers, button-downs, and trousers incorporate juxtaposed prints, patchwork patterns, and asymmetric cuts to bring forth new shapes and new energies. The line also furnishes staple unisex styles based on experimentations with polka dots, unorthodox tailoring, hole-punctured knits, pleated skirts and jodhpur trousers, as well as an abundance of denim pieces, all focusing on playful innovation, offering new studies in deconstruction, asymmetry, and occasional mono-chromaticism.
Kometa.a is an Internet based brand for now, despite its conception in Hong Kong, it is operated world wide via internet alongside international team of contributors and freelance designers. (You can also join omnifinery internal creative community of contributors here on our Discord community and meet Kometa.a designers there). The perspective is in designing the company, not pieces of clothes, and it is exactly what Kometa.a is doing with its cutting-edge team-building approach. The unusual design process is never about sketches, it instead focuses on in-depth analytical research on most hyped best-selling styles, which are receiving a move-on makeovers with a touch of an ever cute and favourite ladybug mascot.
Polkadots play an important role in Kometa.a Brand too. Monochrome or Multicoloured it serves as a distinct graphic element inspired by late John Baldessari and his iconic bright dots. This optical detail fills the brand with variety of options and visual illusions. The print is also used on a wide range of product categories and quite often the ladybugs become a polkadot pattern too.
When it comes to Ladybug mascot colourings, it also changes colour based on the mood, the season and the collection aspirations. In nature ladybugs appear un multitude of colour varieties, so happens in the Kometa.a vision also. One season the colouring is natural and recognisable, and the next it is futuristic, abstract and and out of this world surreal. All shades work perfectly for women, however some occasional darker shades show well on men.
Ladybug mascot appears on variety of Kometa.a trendy products, ranging from accessories and backpacks to t-shirts and winter down jackets. Despite its pretty straight forward approach of placing ladybug mascots anywhere and everywhere possible, Kometa.a still aims to conceptualise its designs with frequent forays into gender fluidity, as collections are intended to be unisex, as well as maintain the penchant for challenging and refining the boundaries of youthfulness and ageism. Kometa.a ladybug is for everyone, it brings smiles and happiness, and hope under any of circumstances.
Some other product categories are being introduced gradually outside of realms of fashion, such as plush and vinyl toys in mystery boxes. As well as crypto crazed NFT artworks are also showcased on official Omnifinery Rarible page, where with buying an original edition of Ladybug NFT artwork collector will receive a surprise limited edition T-shirt also with some other hidden perks only the NFT owner can access. As a matter of fact Kometa.a strives to be crypto friendly and will gladly accept Etherium in exchange for its goods. This way the brands tries to think outside the box in order to make something new and challenge the paradigm of conceptual fashion within a very narrow framework of casual wear. Kometa.a carefully reimagines and reshapes its ideas and product offering from season to season while still reflects its roots of staying young cool and relevant.
KOMETA.A brings you smiles and happiness
Kometa.a is stocked and represented by omnifinery.com since the beginning of 2020, where it offers the latest drops and releases much in advance first hand before it appears anywhere else.
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Text: Editorial Staff
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Evgeny is an art director and a global citizen based in Hong Kong and working between Asia and Europe.
Find Evgeny on Instagram and his rants on Twitter
