The internet is eating the internet.

BetoBina
BetoBina
Oct 24, 2015 · 5 min read

(English and Portuguese version)

Abaporu, the man that eats people, painting on canvas by the Brazilian painter Tarsila do Amaral, symbol of the Anthropophagic Movement.

MUHAMMAD, taxi driver, had a tough life. Emigrated from Bangladesh to New York and worked hard to have food to eat, build a family and an honored life to his children. Recently, he’s got his taxi medallion. Adding all up that he’s spent — or failed to make driving other people’s taxi — it took away 1 million dollars from his pocket.

When he thought that life was giving back to him, and could finally pay for his son’s college, Uber arises. Today, New York taxi drivers are trying to organize themselves to defend their rights or delay the change of the savage internet that, influencers, believe to be a matter of time.

MUHAMMAD’s SON, Ibrahim, is a journalist and has always been in a trial life, as journalists aren’t well paid even in New York. He worked hard as an intern in a big editorial companies but suddenly he started to pay his bills with his own blog, that became a vertical and a portal. Number of visits increased, as well as advertising and revenue.

When he thought that life was giving back to him, and he could finally see his Dad proud, Apple launched an OS update that allows the use of AdBlocks. Today, Ibrahim joins other influencers to defend their rights and delay the change of the savage internet.

Apple announced their new OS updates and generated a lot of debates. Some people defended AdBlocks as a natural evolution, similar to what Uber, AirBnb, Netflix and Spotfy have done within consolidated categories. But what caught my attention was the amount of people against AdBlock, and many of them were influencers of new technologies and digital business models.

Nilay Patel, co-founder of The Verge, quoted Casey Johnston of The Awl, defended that ads can’t die because this is the only form of revenue for small businesses:

The Awl’s publisher noted that “seventy-five to eighty-five percent” of the site’s ads could be blocked.What happens to a small company when you take away 75 to 85 percent of its revenue opportunities in the name of user experience? (Source: The Verge)

Marissa Mayer, CEO of Yahoo, said that the internet is losing its richness of content without ads:

“I really believe that commercials and ads make content better,” she said. “The experience on the Web [without ads] becomes a lot less rich in my experience. I personally think it is a mistake.” (Source: The Wall Street Journal)

And, not necessarily talking about AdBlocks, but on the FB Messenger evolution, Andrew Bosworth, Facebook’s head of ads and Pages said:

That experience should include ads, because life includes ads. So to not have ads would make it less lifelike. (Source: CNN Money)

Uber is breaking an industry from the late nineteenth century, it’s older than Alan Turing, pioneer of computer science. However, the number of demonstrations against Uber by influencers was almost nothing. Why?

Our ability of build and pivot a business models is accelerating, we can test products and services in a more agile way, people are open to new categories, that shape new industries. I believe we are entering a second wave of digital business models, where the internet is eating the internet itself.

My view on this discussion about AdBlocks is not the point of the article, even though it’s clear and it’s a fact that the current banner model — which has the age of the Snapchat founder — will have to change and adapt. Interestingly is to think that the victims that are delaying the change, are also influencers.

IBRAHIM HAD A SON — but the story of how a new phenomenon swallowed everybody, I still can not invent.

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A internet está engolindo a internet.

MUHAMMAD, taxista, teve uma vida difícil. Emigrou de Bangladesh à Nova Iorque e trabalhou duro para ter o que comer, constituir família e uma vida digna aos filhos. Recentemente, conseguiu seu Medallion (ou alvará) de taxista. Somando tudo o que gastou — ou deixou de ganhar dirigindo o taxi dos outros — pode-se dizer que tirou 1 milhão de dólares do bolso.

Quando pensou que a vida estava retribuindo e poderia ver seus filhos estudando em uma faculdade, surge o Uber. Hoje, taxistas em Nova Iorque estão com uma enorme dificuldade de organizarem-se para defender seus direitos ou retardar a mudança da selvagem internet que, influenciadores, acreditam ser uma questão de tempo.

FILHO DE MUHAMMAD, Ibrahim, é jornalista e sempre teve uma vida de provação, já que jornalistas não são bem pagos nem no primeiro mundo. Trabalhou duro como estagiário em grandes empresas mas logo sustentou-se através de um blog, que se tornou um vertical e depois um portal. Acessos cresceram, assim como os anunciantes e o faturamento.

Quando pensou que a vida enfim estava retribuindo o seu esforço, e poderia ver seu pai orgulhoso, a Apple lança a atualização do seu OS (sistema operacional) que permite o uso de AdBlocks. Hoje, Ibrahim se une à outros influenciadores para defender seus direitos e retardar a mudança da selvagem internet.

A Apple anunciou suas novas atualizações no Sistema Operacional e rolou um bafafá online. Algumas pessoas defendiam AdBlocks como uma evolução natural, similar ao que Uber, AirBnb, Netflix e Spotfy fizeram com indústrias até então consolidadas. Mas o que me chamou a atenção foi a quantidade de pessoas contra AdBlocks, e muitos deles influenciadores de novos modelos de negócios digitais.

Nilay Patel, co-founder do The Verge, fez jus à Casey Johnston no The Awl, deixando claro que anúncios não podem morrer pois é a única oportunidade de remuneração de pequenas empresas:

The Awl’s publisher noted that “seventy-five to eighty-five percent” of the site’s ads could be blocked.What happens to a small company when you take away 75 to 85 percent of its revenue opportunities in the name of user experience? (Source: The Verge)

Marissa Mayer, CEO do Yahoo, disse que a internet está perdendo a sua riqueza de conteúdo sem os anúncios.

“I really believe that commercials and ads make content better,” she said. “The experience on the Web [without ads] becomes a lot less rich in my experience. I personally think it is a mistake.” (Source: The Wall Street Journal)

E, não necessariamente falando sobre AdBlocks, mas sobre a evolução do FB Messenger, Andrew Bosworth, Facebook’s head of ads and Pages disse:

That experience should include ads, because life includes ads. So to not have ads would make it less lifelike. (Source: CNN Money)

O Uber está quebrando uma indústria do final do século XIX, ela é mais antiga que o próprio Alan Turing, pioneiro da ciência da computação. Entretanto, o número de manifestações contra Uber por parte desses influenciadores foi quase nulo. Por quê?

Nossa capacidade de montar e pivotar modelos de negócio está acelerando, conseguimos testar produtos e serviços de maneira mais ágil, pessoas estão abertas à novas categorias, que moldam novas indústrias. Acredito que estamos entrando em uma segunda onda de modelos de negócios digitais, onde a internet estará engolindo a própria internet.

Minhas visão nessa discussão sobre AdBlocks não é o ponto do artigo, mas é um fato que o modelo de banner — que tem a idade do fundador do Snapchat — vai ter que mudar e se adaptar. O interessante é pensar que, os players retardando a inovação, também são influenciadores.

IBRAHIM TEVE UM FILHO — mas a história de como um novo fenômeno engoliu todo mundo, ainda não consigo inventar.

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BetoBina

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BetoBina

Strategy, Innovation & Sustainability.

Perestroika Blog

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