What is this all about?

“Performance Pricing” is a mathematics based method for price analysis. It helps to answer the question:

“What is a good price for what I’m looking for?”

The topic is by far not yet mainstream and there is very little publications available on it even it’s a very powerful approach.

Since we are the creators of the market leading “Performance Pricing” tool NLPP (Non-Linear Performance Pricing) we are publishing a series of posting to bring the idea behind it closer to everyone.