Performance Marketing dictionary — 33 terms you need to know

Digital Marketing is a very broad field and it is populated with a large selection of terms, acronyms, and abbreviations. Imagine hearing something like: “can you send me in-house CPA offers for the following GEOs in HTML…

What is the future of test automation?

Currently when it comes to testing most people differentiate only manual and automated…

Kim jest Strateg Kreatywny i jak nim zostać?

Na pewno nie na samym początku kariery. Zawód stratega…

Positive employee experience starts with a pleasant onboarding

Moving to a new office — case study by Performante

Project Manager i jego znaczenie dla powodzenia projektu

Aumenta tu ventaja competitiva a través de… la estrategia de marca empleadora.

How your FAQ page can help on SEO and Content Marketing strategies

5 tips on how to create a powerful call to action

If you own a page that sells something, there is a small space between making a sell and losing a potential customer. It’s called “call to action”. It is estimated that 90 percent of people who look at your website will read your CTAs. That’s…

Copywriter — czy to zawód dla Ciebie?

Copywriter — jedno z niewielu słów i nazw stanowisk, które nie mają prostego odpowiednika w…