Permission.io Announces Rob Gregory as President
Austin, Texas - Permission.io announced that proven marketing executive and thought leader Rob Gregory joined the team in the role of President, effective January 2, 2019. As former President at Whosay, a Viacom company, Rob brings extensive C-level experience in social media, mobile, influencer marketing, consumer print, and B2B publishing to Permission.io.
About the future of permission-based marketing, Gregory said, “Consumers now have the power to be marketed to on their terms, and with their permission. They won’t be interrupted, and they look for value in return for engaging with a brand. The security of the blockchain makes it possible to make this value exchange at scale, and to measure it.”
“I am extremely impressed with Rob’s forward-thinking prowess as evidenced by the notable success of his past endeavors and believe his addition to Permission.io is an exciting step toward achieving our vision of a permission-driven advertising industry,” said Permision.io CEO Charles Silver.
Permission.io’s live Permission Marketplace will empower brands and marketers with tools to engage in trusted and transparent relationships with their customers in a brand new, but familiar-feeling digital advertising model. Forward-thinking marketers will be the first to participate in a permissioned economy, where consumers control their personal data and are directly engaged and compensated by advertisers.
Permission.io is creating a new digital advertising model built purely on permission between advertisers and consumers. With complete transparency, advertisers and consumers can now forge trusted relationships that were unavailable through the legacy model built on interruption.
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