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PermissionIO Adds Facebook’s Duane Dirstine to Sales & Brand Partnerships Team

We’re excited to announce that Duane Dirstine has joined Permission as Senior Director, Sales and Brand Partnerships.

Duane brings to Permission more than 25 years of experience cultivating partnerships with global brands and agencies, most recently serving as Sales Director for Moloco, a leading mobile demand-side platform (DSP) which attained unicorn status during its recent Series C fundraising. While at Moloco, Duane was instrumental in onboarding key financial services clients and helping them leverage AI to maximize return on investment (ROI). Prior to Moloco, he was an account executive at Liftoff, a leading mobile app marketing and retargeting platform providing access to over 3 billion consumers worldwide. Duane also managed a diverse roster of brands as a Client Partner at Facebook (Meta), optimizing omni channel campaigns for key financial services clients, as well as performance marketers. During Facebook’s early days, the company and its clients focused almost exclusively on “Likes” — Duane quickly educated clients on ways to leverage Facebook as a direct response platform. His early wins included Farmers Insurance, TurboTax & Experian.

“Duane is an ad industry veteran who will accelerate our sales efforts as brands look to innovate and drive new forms of permission-based engagement in Web3 advertising,” said Thomas Shin, CEO of Permission. “We’re thrilled to have Duane join our organization, his wealth of experience and deep client relationships will supercharge sales efforts.”

Duane has a Bachelor of Arts in Advertising from San Jose State University and has been immersed in digital media, advertising and ad tech throughout his career.

Duane joins a slew of former Big Tech executives from Facebook, Microsoft, and more who have expanded the Permission team in the last year — you can read more about the Permission team here. He will continue to foster relationships with global brands and agencies seeking to innovate and drive new forms of engagement with consumers in Web3.

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