[9th Community Town Hall] Session 2 & 3│Business Strategy & Service Preview

PERPLAY
perplay
Published in
8 min readAug 2, 2024

It’s been almost a year since PERPLAY was introduced to the world through a Private Test on August 16, 2023.

The PERPLAY Team has worked hard and done its best up to this point. However, we acknowledge that there have been many shortcomings, and on behalf of the PERPLAY Team, I sincerely apologize to all the Holders.

PERPLAY began during the so-called ‘crypto winter,’ a challenging time. The members of the PERPLAY Team united, focusing solely on the project’s immense potential, and overcame numerous obstacles and challenges to reach where we are today.

Now, PERPLAY is committed to actively expanding its ecosystem and realizing its potential step by step. We extend our deepest gratitude to all the Holders who have stood with the PERPLAY Team and have been the solid foundation of our sustainable growth model. We will now explain the plans we have prepared.

Please stay tuned until the end, and we look forward to discussing more details during the Q&A session.

1.
PERPLAY’s first multi-chain will be changed from zkSync to Arbitrum.

At the end of May, during the 7th Holder Meeting, we revealed our ‘Global Ecosystem Expansion and CEX Listing Plan.’

As part of this plan, the team announced our EVM multi-chain policy, initially selecting ‘zkSync’ and quickly preparing for onboarding. Additionally, we issued ‘$zkPER’ and pushed for its listing on overseas CEX exchanges, continuously updating and communicating additional requested information from the exchanges.

Throughout this process, we actively pursued collaboration plans with ‘zkSync.’ However, following a negative issue with ‘zkSync’ in mid-June, the PERPLAY Team reevaluated the synergy of adopting the ‘zkSync’ chain from various angles and simultaneously reviewed our multi-chain expansion business plan comprehensively.

Ultimately, we concluded that the current situation with ‘zkSync’ does not meet PERPLAY’s ecosystem expansion expectations, and we decided to adapt more flexibly to the global Web3 market conditions.

Therefore, the PERPLAY Team has decided to change our first multi-chain expansion from ‘zkSync’ to ‘Arbitrum.’

✅ Introduction to the Arbitrum Chain

‘Arbitrum’, a leading global mainnet, has long held the top position in TVL on Ethereum Layer 2. The ARB coin is listed on major domestic and international exchanges, providing a rich user base and liquidity.
It offers perfect EVM compatibility and high scalability, with fast transaction processing speeds suitable for real-time DApps and the ability to onboard various categories of DApps.
Additionally, it operates gaming platforms like ‘XAI’ and ‘TreasureDAO,’ making it friendly to the gaming ecosystem.

We are currently in active communication with ‘Arbitrum’ regarding mutual cooperation plans and will announce the final agreement soon.

Arbitrum’s market capitalization is 3,379B, approximately four times that of zkSync, with trading volume also about three times higher.

Arbitrum hosts over 560 DApps, including 77 in the Game category, providing a more game-friendly environment.
Although the number of active wallets is lower compared to zkSync, the total transactions reach 1.1B, indicating a significantly larger organic Web3 user base.

Moreover, zkSync has yet to support USDT deposits and withdrawals on exchanges, whereas Arbitrum does support USDT deposits and withdrawals and is listed on major exchanges.

Ultimately, we believe that Arbitrum is an important partner for ensuring ease of entry for PERPLAY users and for expanding the ecosystem with a focus on games.

2.
Here are the key policy changes following the adoption of the Arbitrum chain.

The major policy changes following the adoption of the Arbitrum chain are as follows, with a focus on significantly reducing entry barriers for new users and enhancing convenience:

1. NFT Transactions
▫ To be applied: ARB

2. Swap Service
▫ XPER ↔ ARB (Upon Arbitrum onboarding)
▫ PER ↔ ARB (After global CEX listing)

3. Token Entry Flow
▫ (Current)
: Purchase USDT on exchanges → Transfer to MetaMask → Bridge via HAVAH Mitter → PERPLAY in-app spending

▫ After Arbitrum chain adoption
: Purchase ARB on exchanges → PERPLAY in-app spending

3.
Here is the large-scale Web3 user acquisition promotion plan being implemented alongside the Arbitrum chain expansion.

Following the adoption of the Arbitrum chain, we are establishing an internal plan for large-scale Web3 user acquisition and are discussing various collaboration opportunities with Arbitrum.

1. Promotions for Arbitrum Users
👉🏻 We plan to maximize the benefits offered to DApps on Arbitrum, secure partnerships with Arbitrum DApps, and conduct large-scale airdrop promotions targeted at their communities.

2. Strengthening Global Partnerships
👉🏻 We aim to secure new partnerships with major Japanese gaming guilds such as QB, YGG Japan, JGG, and Samurai, and conduct large-scale airdrop promotions.

3. Collaboration with Global Quest Platforms
👉🏻 Promotions with platforms that have a global Web3 user base, including GALXE, X2Eall, Zealy, and Questn, are also being prepared.

4. KOLs Programs
👉🏻 We will actively promote through KOL groups with Web3 interest, utilizing partner referrals and ambassador programs.

With the Arbitrum chain expansion, we will focus on various marketing strategies to promote PERPLAY to over 4.5 million Web3 users and drive ecosystem engagement.

After securing a large-scale Web3 user base, we are also preparing a system to encourage the transition to PERPLAY NFT Holders.

Stage 1: Basic Mode
① Attract Web3 users through large-scale airdrop promotions.
② Play the PERPLAY Basic Mode.
③ Earn mission rewards (PER).

Stage 2: Rental System
① Use PER earned from mission rewards to purchase NFT rental vouchers.
② Experience additional mining rewards through rented NFTs.

Stage 3: In-App Market NFT Purchase
① Visit the In-App Market.
② Purchase Vehicle NFTs sold by PERPLAY Holders.
③ Earn mission rewards (PER) upon purchasing Vehicle NFTs.

Stage 4: Transition to PERPLAY Holder
① Invest in Vehicle NFTs.
② Gain ROI experience through the growth of Vehicle NFTs.

The basic system to improve the NFT Holder conversion rate for new Web3 users is currently in the final stages of development and will be launched as part of a large-scale update alongside the Arbitrum chain integration.

After securing a large-scale Web3 user base, we will simultaneously develop various advertising products and enhance the ‘PERPLAY for Biz’ system.

1. Large-Scale Web3 User Acquisition
2. Development and Testing of Advertising Products
3. Advertising System Enhancement and Testing
4. Launch and Sales of PERPLAY for Biz

Currently, we are developing and testing advertising products that align with the Web2 mobile gaming market, while preparing for sales by securing potential advertisers. We plan to officially launch ‘PERPLAY for Biz’ and commence full-scale advertising sales.
Additionally, we will actively promote in the Web3 advertising market and explore new opportunities through various collaborations.

Through these efforts, we are committed to providing more stable returns to NFT Holders and completing a sustainable growth model.

Based on the information provided, here is the anticipated timeline:

8️⃣ August

✅ Arbitrum Onboarding
▫ The PERPLAY Team is focused on development for the chain migration, with an expected completion in mid-August.

✅ Global CEX Listing Update
▫ With the change from zkSync to Arbitrum, we have completed the audit for the ‘$abrPER’ token and updated our listing applications with international CEXs.

💊 Major System Updates
① Basic Mode
▫ New users will receive a Basic Vehicle and can complete various missions in Basic Mode to earn PER rewards.

② Rental System
▫ Introduce a rental NFT voucher for a specified period, providing additional reward experiences.

③ Special Box System Changes
▫ Improve the special box acquisition system for user convenience.

④ Bridge and Swap Services
▫ Integrate Arbitrum bridge and swap services within the app.

⑤ EVM Wallet
▫ Support EVM wallets for multi-chain expansion.

9️⃣ September

✅ Global CEX Listing
▫ The PERPLAY Team is maintaining smooth communication with the listing exchanges. However, based on current feedback, listing before September is challenging.
▫ We are actively addressing the requirements of major global CEXs and maintaining organic communication.

💊 Major System Updates
① Pilot NFT Free Mint
▫ Launch of pilot NFTs with additional buffs and conduct a free mint for Web3 users.

② New Event System
▫ Update to include a new event system with token burns.

③ UI/UX Enhancement
▫ Update UI/UX for improved user convenience.

④ Server Optimization
▫ Perform server optimization for reliable service.

🔟 October

✅ Additional Onboarding of zkSync or zkCandy
▫ Review and plan onboarding for multi-chains such as zkSync and zkCandy.

💊 Major System Updates
① Launch of In-House Multi-Swap Service ‘PERFLEX.IO’
② Pilot NFT System

Here is the announcement for the upcoming changes to the Special Box acquisition system.

🎁 Announcement : Upcoming Changes to the Special Box Acquisition System

We are preparing to update the Special Box acquisition system to improve user experience and convenience. Currently, the system is based on the following structure:

1. Special Boxes are obtained after playing the game for at least 10 minutes.
2. If the game experiences interruptions during gameplay, Special Boxes cannot be obtained.

Recently, we have improved the system to allow Special Boxes to be acquired even if interruptions occur, provided that the remaining campaign power is consumed. However, we are making further enhancements for better usability. The new system changes are as follows:

1️⃣ The power used during gameplay will be stored in Power Storage after the game ends.

2️⃣ Stored power can be used in increments of 10 Power per attempt, and using stored power will allow you to acquire Special Boxes.

3️⃣ The probability and level of the Special Boxes obtained will continue to be determined based on the NFT LUCK stat, as before.

4️⃣ Acquired Special Boxes can be viewed on the App lobby screen (same as before).

With this new structure, we expect to address the inconvenience of not receiving Special Boxes due to gameplay interruptions. We will provide advance notice before implementing these changes in the app.

--

--

PERPLAY
perplay

The world's 1st Game-and-Earn platform backed by web3 technology