Becoming a designer

Perre DiCarlo
Sep 12, 2018 · 10 min read

Pratt Institute

As Professor William Fogler put it, they viewed product design as a way to “contribute to people’s everyday lives”.

Decades before I was born, Pratt Institute’s Industrial Design faculty had been teaching students that the design of products could positively impact people’s lives.

“Is it contributing to the world? Why do we need this?”

“Does this improve on the experience of existing products?”

“If you took away this element, would the rest of the design cry at its absence?”

Into the real world

La Plaza Cultural at 9th Street & Avenue C in New York City. Progress photos of the community-designed amphitheatre.
Students at PS15 in NYC build a scale model of their neighborhood, then collaboratively design their ideas for a new playground.

Studying team design

Dot com bubble

Chen Design Associates (CDA) website from 2001.

Movie websites

Toyota 4Runner official website. I collaborated with an art director on design, then created animated principal sections, button animations, and photo galleries.
Looney Tunes Back In Action. My first movie website. Tap on the yellow section and the characters there animate off-stage, and the yellow section opens, pushing the other sections to the sides. My art director Anette Hughes designed the landing page, then recruited me to design the site, interactions, and animation.

Precursor to UX design

Human-centred design

Sherlock, but instead, my mind is racing to: Human journey. Staff are double- and triple- checking the same data points. 51 decision points for a single form. 450 hours of people losing their time to this.

Finally I learned to apply proper UX to the design of human experiences (from touchscreen games for the Alcatraz TV show to real-world scavenger hunts for Spider-man)

UCLA

Perre

Perre DiCarlo’s experience design portfolio, featuring selected work from Harry Potter, UCLA, Movieclips, Warner Bros., Disney, NBC, Batman.

Perre DiCarlo

Written by

Head of Design – US, for WeDigital.Garden. Formerly: UCLA, 42 Entertainment, & Warner Bros. Author of Kick Litter and The Hippogriff Cookbook. @perredicarlo

Perre

Perre

Perre DiCarlo’s experience design portfolio, featuring selected work from Harry Potter, UCLA, Movieclips, Warner Bros., Disney, NBC, Batman.