Persona or what being part of the innovation wave means

In the last Wired edition, Delloite offers a study on what “Digital Transformation” really is and how recent technologies, less than 2 years old, among which “Digital Identity” plays a role of foundation for future technologies or services to be developed in the next 2–5 years.

Persona indeed makes part of the innovative technologies for a couple of reasons:

1. It uses a new technology, blockchain in this case, to provide a years old service in a better, cheaper and safer way for both individuals and companies alike;
2. It’s tailored on the latest regulations about data protection;
3. It’s versatile enough to accommodate any kind of interaction between individuals and 3rd parties, as long as that interaction to take place requires a minimum level of trust.;
4. It’s so flexible that can deliver every company risk appetite when it comes about trust while the customers(individuals) are in control over their data;
5. It’s open source and modular, so it can meet any business future requirements;

But innovation is not an easy road, innovation mostly means failing because the mission is “to go where no man has gone before”. It’s similar to the old alchemy science, when people were trying to get gold from lead and other less valuable metals. But it’s also challenging, as innovator you have the privilege to blaze new trails, to set standards, to pave the road for the ones that come from behind. You get to leave you mark.

In a new series of blog post, we will try to uncover and explain better all the reasons why Persona is an innovative solution, what it brings for individuals, why the companies should take into consideration using Persona as foundation for their on-boarding process, why developers should use Persona protocol for user management in their applications they are currently developing, how developers can earn money “Appstore” like with their applications and ultimately why state agencies should see Persona as an enabler for their social or health politics.

The first blog post will be about users. It’s going to be about you and me, about our love ones. We are the wheels that make the whole system tic, but still we are the only victims when things go side ways. And often rather than seldom, things go side ways. With huge, unthinkable implications for us.

The second will be about companies. It will be about how with Persona, companies can now transform a process that is “dry”, that brings no value to the whole entity, into a new income stream. Companies can position themselves as innovative, providing a better, smoother on-boarding process for their customers while providing identity services for third parties. They can reduce their reputational risk by not being anymore the custodian of customers personal details.

The third will be about developers. How they can now leverage on the trust that Persona can provide, how their application time to market cand dimish while still being compliant with the latest data protection regulations.

And ultimately, the fourth will be about state agencies. It’s often the case where the people that work for government forget that they are “public servants”, that their job is to make things happen, to make them simpler, faster, with less hustle from our side. The politics they implement, small community level or country wide are hard to track, to monitor. With Persona, they can get feedback in real time, so they can tailor the politics as they are being rolled out, not years after the roll out it’s over and the results are not the one that were expected.

So stay tuned and join us in this mission. We are going where no man has gone before. There are no manuals or instructions. We are writting them as we go.

*The graphic in this post is the property of Deloitte .