Poweful words. “Fuck your gonna.” This is why I have been telling everyone who asks me how to build their personal brand online to just go and build it. Recognize your personal brand online matters and then take the steps to fix it. Don’t tell me you “should probably” work on your Linkedin followed by a weak laugh. If you care about your career at all, schedule a time in the calendar and go perfect your elevator pitch, hire a photographer to take a great profile photo, write some inspiring content. Enough reading, just go do it.